THE NORTH FACE

Every year, the UN climate report is a wake-up call. But people aren’t waking up.

So The North Face is giving up, shutting its doors, and leaving for The Next Place.

Every year, the UN climate report is a wake-up call.

But people aren’t waking up.

So The North Face is giving up, shutting its doors, and leaving for The Next Place.

CASE STUDY

The North Face boldly responds to the latest UN climate report.

OUT OF HOME

It's how The North Face will say goodbye to Earth.

MERCH

Something to remember The North Face by when it's gone.

PR HEADLINE

Leaving leaves a mark.

MADE BY

Art Directors: Mia Kasper + Niani Patterson
Copywriter: Henry Coffey

MADE AT

VCU Brandcenter