LA CHARGERS

The LA Chargers have the least passionate fanbase in the NFL.

So let's go find passionate fans somewhere else. Somewhere that has never had professional football. Somewhere like Montana.

The LA Chargers have the least passionate fanbase in the NFL.

So let's go find passionate fans somewhere else. Somewhere that will be excited to finally have a team. Somewhere like Montana.

TRAINING CAMP HEADS TO MONTANA

To create real fandom, The Chargers must show up in a very real way.

THEN MONTANA FANS HEAD TO LA

A caravan of Chargers-branded trucks will take lucky Montana fans to a Chargers game — and stir up major PR.

AND IF IT HELPS, THE PLAYERS WILL SING

To show appreciation for their new fans in Montana, the entire Chargers team will record a Blake Shelton parody.

THE REST OF THE NFL WILL BE JEALOUS

They'll wish they noticed the hundreds of thousands of fans in Montana — just waiting for a team.

MADE BY

Art Directors: Nithya Charles + Emme Schumacher
Experience Designer: Nico Morris
Strategist: Aggie Prakash
Copywriter: Henry Coffey

MADE AT

VCU Brandcenter