ADS FOR RATS

FEB 2025

FEB 2025

You don't have to be a big agency to make a big impact. To prove this, we created the world's first ad agency marketing to rats.

We put tiny billboards all over NYC. Each ad envsioned how an existing human product could become useful to a rat.

Both rats and humans noticed. They even ignored giant ads to look at rat ads.

Way more humans than we expected.

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We launched on social and became thought leaders in rodential marketing.

We even inspired Kraft's official account to make a competing ad for pigeons.

Every ad matched the design language of its brand. Here's the full gallery.

This case study explains everything.