Do you ever lie awake at 3am overthinking everything? We wanted to help people in that moment, so we gave away free therapy sessions from 2-4am.
To reach people that actually needed our help, we ran all of our media from 2-4am. Like this ad before sleep aid playlists on Spotify:
And these spots and influencer posts on TikTok, Instagram and YouTube:
We even showed up on Reddit, the YouTube homepage, and streaming service pause ads between 2-4am.
Every ad directed people to Rula's website, where they could easily sign up for a free therapy session, and turn that late night spiral into real forward progress.
